Lionpro empowers the transformation of export enterprises Shape the C-side brand landscape from 0-1
When supply-side enterprises transform to face the market, the first issue they face is to build a brand. However, how to build a brand, what is the goal of building a brand, and how to divide directional indicators are indeed difficult problems for enterprises.
In March 2023, the Guangzhou lionpro brand consulting founding team was invited by Zhejiang Excalibur Electric Group Co., Ltd. in Fenghua District, Ningbo City to jointly carry out relevant matters related to the "Excalibur Group 2023 Brand Strategy Seminar". During the period, they joined hands with the senior management of Shenjian Group to jointly accept the visit of an international economic and trade delegation led by the Zhejiang Provincial Trade Promotion Association, providing valuable advice for Shenjian Group to carry out the dual-track strategy of "domestic and foreign business circulation".
Ningbo Shenjian Electric Co., Ltd., Zhejiang Province
Ningbo Shenjian Electric was founded in 1994. It is a traditional manufacturing enterprise that has been established for nearly 30 years. It produces and processes electric hair clippers, pet clippers, industrial clippers, rechargeable clippers, blades, cutter heads, limit combs and other hair care products. Utilities-based, a long production history, strong technical strength. The early business of Shenjian Electric Group was mainly for export processing. However, with the advent of the post-epidemic era, the international situation has changed. Faced with major changes unseen in a century, Shenjian Group also hopes to take this opportunity to realize its brand transformation and upgrading. Therefore, our founder of Provincial Lion led the business and design team to the Ningbo headquarters at the invitation of the senior management of Shenjian Electric Group to formulate corresponding implementation strategies and development guidelines for Shenjian Group's strategic deployment from OEM export to C-end brand.
Leaders of Excalibur Electric Group introduced the history of enterprise development to bird chan, the founder of lionpro
At the "Excalibur Electric Group 2023 Brand Strategy Seminar", the two parties conducted relevant discussions and consultations on the Shenken Group's C-end branding strategy deployment, striving to transform and upgrade the existing To B business line to the C-end Brand, based on the independent high-end brand Huode and the Spanish royal family care brand Fagor, build a multi-brand development route with internal and external dual drivers.
Bird chan, the founder of lionpro, explained the transformation and upgrading strategy to the executives of Excalibur
People-oriented, customer first, through continuous self-examination and innovation, and by digging deep into the unique core differences and DNA of the brand, we can build a brand value system from the inside out, so that the brand is no longer just on the surface, but a perfect "people-product" —Field” brand system language.
During the seminar, the Zhejiang station of the international economic and trade delegation organized by the Zhejiang Provincial Trade Promotion Association visited Ningbo. Economic and trade leaders from more than 20 foreign countries inspected the Shenjian Electric Group. The founder of the Provincial Lion Brand Chen Peng was also invited to attend as the strategic planning service accompaniment of Shenjian Group to explain the technology innovation, strategic planning and management iteration of Shenjian Electric Group.
Group Photo Of All Staff
We believe that both parties will join hands in adhering to the concept of "friendly cooperation and joint creation of brilliance" and contribute their modest efforts to jointly achieve high-quality development in Zhejiang and build a common prosperity demonstration zone, a great historical feat!
