Zbaby
About Project
Zbaby was formerly a professional OEM for maternal and infant product brands in Italy, Germany, France and other countries. In the past era of demographic dividend and the rapid development of my country's manufacturing industry, Zbaby's OEM business has also developed rapidly. However, with the development of the national economy, While mass consumption is ushering in an upgrade, Zbaby's OEM business has also encountered a growth bottleneck.
Therefore, in April 2020, Zbaby and Liangpeng & Shengshi became strategic brand partners. After Shengshi analyzed many factors such as the market, economy, and the company itself, and after rebranding, Zbaby began to focus on maternity, infants and children. development, introducing European baby strollers, and using Italian high-end baby strollers as the core products to enter the high-end maternal and infant market. The total online and offline annual turnover is nearly more than 30 million, with an average annual turnover growth of 27%, and has become a leader in East China, The designated supplier of Haidilao and Aiyingdao baby strollers in North China and other regions, it has also successfully ranked among the top 3 baby travel equipment stores on Tmall, successfully building a global high-end maternal and infant brand.
Design Concept
Newborns always symbolize hope and the future like the newborn sun, and every baby is as important as the jewel in the crown to every family, and they need to do their best to care for their growth, and Zbaby focuses on For the development of pregnant babies and children, its products are also suitable for newborns and young children aged 0-4; therefore, we extracted the humanistic care for pregnant babies and children in the Zbaby brand, and at the same time represented newborns and rising sun The hope, crown and other factors were integrated to reshape Zbaby's brand symbol and brand image.
The core elements of the brand graphics are composed of lions, shields, and crowns, which form a great contrast and difference from the cuteness of ordinary maternal and infant brands. It intends to reflect the happy growth of the brand, the brand concept of caring for the future and the design concept of product safety, comfort, fashion and lightness, so as to provide a safe, comfortable and reliable product and solution for parents of pregnant babies and children, and provide warm services.
Client
Zbaby
Category
Mother and Baby
Service Content
Brand Strategy
Category Strategy
Brand Marketing
Brand Design
Brand Achievements
Successfully transformed from being restricted by traditional export OEM to branding, achieving online and offline annual turnover of nearly 31 million yuan
Became the designated supplier of East China, North China, Haidilao and Aiyingdao
