Wonder Ocean
About Project
Wonder Ocean is a brand dedicated to the field of professional outdoor diving equipment. Its products include diving suits, diving goggles, diving fins, quick-drying suits, swimsuits and other diving equipment. Mainly sold in Queensland, Australia. In 2019, with the continuous improvement of the national economic level, consumption has been upgraded, and the public's self-awareness has awakened. Self-pleasant consumption has gradually become a trend. The tourism industry and outdoor equipment have also ushered in an explosion. At that time, compared to the niche diving outdoor equipment industry , although there are brands that have been deeply cultivated for a long time in the industry, most of them are still OEM or unlicensed. The overall situation is relatively chaotic and lacks brand power and leading brands.
Therefore, Wonder Ocean joined hands with Liangpeng & Provincial Lions in 2019 to target the market and track opportunities through in-depth analysis and research. From brand strategy to category strategy planning, we quickly built a brand positioning and carried out from brand to product to then The creation of a complete visual link has successfully occupied the minds of consumers in the niche segment of diving equipment with a high-end image.
Global sales exceeded 56 million in just half a year since its launch, making it a popular newcomer in the industry.
Service cycle 2019~present
Design Concept
With the development of the global economy and the rise of borderless sports, many sports have become popular, and people have begun to pursue a more diversified life and fun. Wonder Ocean hopes to bring diving and outdoor sports to more user groups. The creative concept of the brand mainly comes from the sun, the ocean and people who can swim. The overall graphic presents the letters O and W. The graphic shows people enjoying outdoor sports in the ocean. It visually strongly reflects that wandering in the sea in summer is not just a simple sport, but also something full of sunshine, vitality and artistic enjoyment.
Client
Wonder Ocean
Category
Outdoor diving equipment
Service Content
Brand Strategy
Brand Design
Brand Marketing
Brand vision
Brand Achievements
Complete brand building in 2019, sales in Australia and China exceeded 56 million in 2019
The growth of the epidemic has stagnated for three years, and it will pick up significantly in 2023, with a significant increase
