NB Studio creates a new brand image for the Luxembourg Philharmonic Orchestra
The Luxembourg Philharmonic is a world-renowned concert hall. But in order to connect with a new generation of concert-goers, it needs to pay special attention to emotional, experiential and musical eclecticism. The new label, designed by NB, places music at the heart of the brand. The logo draws its soul from the architecture and harnesses the power of creative code to make the columns pulsate to the rhythm of any music – whether jazz, classical or electro-pop.
“What we love most about the new identity is that it’s made for a 21st century brand, one that lives primarily in a digital world. As an agency that shares musical experiences, we’re excited to see how NB Studio puts music at the center of their The renaming is at the heart of every design detail and touchpoint. There is no doubt in our mind that this new musically responsive logo will become as iconic as our building."—Aliki Zachariadis" Head of Marketing & Digital Division
(The above information comes from NB Studio)
