Lionpro Invited to participate in the second high-quality development summit of the washing machine industry.
On May 18, 2023, the second China Floor Washing Machine Industry High-Quality Development Summit hosted by AVC was successfully held in Hangzhou. Chen Peng, founder of Provincial Lion Brand Consulting, was invited to attend.
As an industry and track that has only appeared for three years, the industry scale of floor washing machines will exceed 10 billion in 2022. This year's floor washing machines have a great chance to become the largest category of cleaning tracks. However, with the rapid development of the industry, the market space is constantly being stimulated. At present, there are many entrants to the market, the homogeneity of products is serious, the market competition is becoming more and more fierce, and the platform traffic is gradually peaking and becoming more and more expensive. As a result, the pressure on business development continues to increase.
In this context, AVC has joined forces with Xu Dongsheng, Vice Chairman of the China Household Electrical Appliances Association, Li Yonggang, regional general manager of electronic and electrical products services of TUV Rheinland Greater China, Rong Shuang, head of the home appliance standard industry of Taotian Group, and floor scrubbers in the home appliance industry of Taotian Group. Xi Ning, the industry leader, Shan Shuo, general manager of the household appliance handheld cleaning department of JD.com’s Home Appliances Division, Patty, the head of Xiaohongshu’s commercial home appliance industry, Hu Bin, deputy general manager of Zhumi Technology, Zhou Jie, the founder of Dishui Technology, and Aipu Kangdiandong, General Manager of the Innovation Marketing Center, Wang Jungang, E-commerce Director of Stone Technology, Chen Peng, Founder & CEO of Provincial Lion Brand Consulting, Qin Yichao, Chief Analyst of Home Appliances at Huachuang Securities, as well as Midea, Gree, Supor, Joyoung, Timco, and Lake , Xiaomi, Shunzao, Delma, Mach, Nei Nei, Philips and many other brand representatives met with industry experts, media, and elites from all walks of life to discuss how the floor washing machine industry can achieve high-quality development.
At the meeting, Mr. Xu Dongsheng, vice chairman of the China Household Electrical Appliances Association, said in his speech that the washing machine industry has grown from zero to tens of billions in three years, and its development speed is amazing. It has become a dazzling new star in the home appliance industry, but the washing machine industry is fast It is inevitable to face many challenges in the development process. How to break the situation is the significance of the summit. At the same time, he also said that the China Household Electrical Appliances Association will continue to support and help the development of the entire industry, become a strong backing for enterprises, channels, and users, and escort the healthy development of the industry.
Only by following the trend can we achieve steady and long-term progress, and only by having a deep insight into industry trends can we promote high-quality development of the industry. Therefore, AVC, China's leading home appliance data platform, has conducted in-depth research and insights into the omni-channel big data monitoring and upstream and downstream exchanges and surveys of the industrial chain and the cleaning track industry. Mr. Guo Meide, President of AVC, has analyzed the top ten development trends of the floor washing machine industry in 2023. A summary was made, and it took the lead in pointing out the direction for the development of the floor washing machine industry, and the on-site response was enthusiastic.
Product innovation and scene innovation are the cornerstones of the high-quality development of the washing machine industry. Therefore, AVC specially cooperated with TUV Rheinland to conduct a public test on the core indicators of the five high-frequency scenarios in the floor washing machine industry, so as to promote the brand to continuously improve product performance, improve product experience, and bring better and better products to consumers. Mr. Li Yonggang, general manager of TUV Rheinland Greater China's electrical and electronic product service area, explained in detail the method and results of this evaluation, as well as the problems presented by this evaluation of scrubber products.
In the era of mobile Internet, the development of the washing machine industry and the growth of the brand cannot be separated from the support of platform e-commerce channels. Therefore, Xi Ning, head of the floor washing machine industry in the home appliance industry of Taotian Group, and Mr. Shan Shuo, general manager of the household appliances handheld cleaning department of Jingdong Home Appliances Division, respectively interpreted the development status of floor washing machines on the Taoxi platform and Jingdong platform from an industry perspective. At the same time, it also supports the growth and sustainable development of washing machine merchants in platform channels from the aspects of platform support and platform services.
The rapid development of the industry ecology cannot be separated from the promotion of brands. Mr. Hu Bin, representative of the fastest-growing brand on the track, deputy general manager of Zhumi Technology, shared how Zhumi uses in-depth insights into users to carry out technological innovation and product innovation to continuously polish good products that are more suitable for consumers and help industry leaders Experience in quality development.
The power of planting grass is also constantly boosting the growth and development of brands and industries. As a representative of the content planting platform, Ms. Patty, the head of Xiaohongshu’s commercial home appliance industry, shared the three values that Xiaohongshu brings to the brand and how floor washing machine brands layout Xiaohongshu. In addition, before the 618 big sale is coming, At the same time, Ms. Patti suggested that the brand side should do a good job in monitoring brand reputation and public opinion while effectively utilizing the traffic of Xiaohongshu before planting grass, so as to achieve 618 big sales.
Next is the discussion session of the summit. Tian Yali, general manager of Aowei Cloud Environmental Power Division, Zhou Jie, founder of Dishui Technology, Kangdian Dong, general manager of Aipu Innovation Marketing Center, Wang Jungang, e-commerce director of Stone Technology, Chen Peng, founder and CEO of Provincial Lion Brand Consulting, Qin Yichao, chief analyst of home appliances at Huachuang Securities, and other industry figures gathered together to think about the future of the industry, focus on industry dilemmas, and conduct discussions. During the session, the guests gave selfless explanations Industry knowledge, sharing of useful information, and the collision of exciting ideas pushed the atmosphere of the conference to a climax, attracting countless attention, bringing new thinking and broadening horizons to all guests present.
At the same time, AVC also co-authored the "2023 China Floor Scrubber Industry Development and Consumption Insight White Paper" in conjunction with Tmall TMIC and Huachuang Securities. Through the interpretation of the industry, everyone has a better understanding of the floor scrubber industry. In-depth understanding and certain reference value for enterprise decision-making, thus promoting the healthy development of the industry.
In addition, AVC also issued relevant awards for products in the five major evaluation scenarios to encourage companies to innovate in products and scenarios, and continue to promote high-quality and healthy development of the floor washing machine industry.
This summit ended with warm applause from everyone. AVC not only built a platform, but also a bridge for communication between two major e-commerce companies, TÜV Rheinland, Tmall, and JD.com, as well as corporate representatives. It also gave the guests a clearer insight into industry trends and platforms. , Changes in brand development strategy and development opportunities, in order to continuously promote the high-quality development of the washing machine industry.
We firmly believe that whether it is the floor washing machine track or other consumer goods industries such as home appliances, only by building a brand value system from the inside out and consolidating the core fundamentals of the brand can the brand break through the red sea and travel through one economic cycle after another. , Realize the everlasting foundation, and help the high-quality development of the washing machine industry.
