GTSEE
About Project
GTSEE was formerly a mobile phone case factory with strong manufacturing capabilities and a very complete and efficient supply chain network. With the commercialization of 5G technology and the Z era gradually becoming the main force of future consumption, a new wave of The wave of mobile phone replacement followed, but the Chinese mobile phone case market is still uneven, and there is no more prominent mobile phone case brand. The demand for fashion and other aspects is becoming more and more diversified and personalized. GTSEE hopes to develop into a new generation of fashion mobile phone case brand relying on its strong supply chain capabilities, but it still lacks corresponding experience in brand building and brand marketing.
Therefore, GTSEE teamed up with Lapro&LionPro to conduct a systematic brand review of GTSEE through internal and external corporate analysis, market analysis, and a large amount of data research, from brand development strategy, brand positioning, product development strategy, to brand marketing, brand Detailed design and brand vision were carried out, and the construction of the GTSEE brand from 0-1 and the initial development of the brand overseas were officially completed.
Brand Design Concept
With the development of the global economy and the rise of borderless sports, many sports have become popular, and people have begun to pursue a more diversified life and fun. Wonder Ocean hopes to bring diving and outdoor sports to more user groups. The creative concept of the brand mainly comes from the sun, the ocean and people who can swim. The overall graphic presents the letters O and W. The graphic shows people enjoying outdoor sports in the ocean. It visually strongly reflects that wandering in the sea in summer is not just a simple sport, but also something full of sunshine, vitality and artistic enjoyment.
Client
GTSEE
Category
Phone Case
Service Content
Brand Positioning
Product Strategy
Brand Design
Brand Vision
Brand Achievements
The brand officially completed the launch and construction from 0-1, and successfully opened the brand's overseas path.
