OKWILL
About Project
OKWILL is a high-tech enterprise focusing on the research and development of men-specific products. The core technical team comes from large Japanese international companies. It is the general leader of product research and development and has rich industry experience. At the same time, the company's R&D organizational structure is relatively detailed. The R&D department is divided into two departments, the international department and the domestic department. The international R&D department is a product R&D department based on the needs of foreign men, while the domestic product R&D department is based on the needs of Chinese men. , The refined department setting makes the R&D division of labor more clear, and provides guarantee for production and research innovation and process quality.
In order to better provide more suitable grooming products for Chinese men, OKWILL joined hands with Provincial Lion in January 2022 to accumulate data through big data analysis and customer service interaction with consumers, conduct market research, trend analysis, and conduct detailed research. When potential market opportunities were found, the brand was sorted out, and a brand-new design was carried out from brand positioning to product strategy, brand marketing and brand design, and brand vision, and the company officially completed its 0-1 launch in the country.
Design Concept
OKWILL is positioned to become every man’s exclusive fashion item. Whether it is grooming products, men’s clothing or men’s personal care, what OKWLL wants to convey to consumers is not just a cold product, but when they use OKWILL After that, it can stimulate their inner fashion sense, which also echoes OKWILL's corporate vision and mission; secondly, OKWILL's products themselves are highly social and exist for people with strong social connections. The embodiment of brand fashion is not only This allows consumers to match products that suit them and find like-minded people through OKWILL’s connections. Therefore, we refined the connotation of OKWILL’s brand positioning and corporate culture to design an overall brand image and visual system for OKWILL.
The brand logo is mainly in the shape of an OK hand. It seems simple, but it contains OKWILL's brand vision and goals. It is hoped that all men's products for men will come from OKwill; The implication is that both display and inner strength are OK.
Client
OKWILL
Category
Men's Grooming
Service Content
Brand Positioning
Product Strategy
Brand Design
Brand Marketing
Brand Vision
Brand Achievements
The brand completed 0-1 launch and construction and successfully entered the Chinese market
