TURMILE
About Project
TURMILE was formerly a medical device company integrating R&D, manufacturing and sales. It has outstanding product R&D and manufacturing capabilities. It mainly focuses on elderly care and health, travel and daily care, disease prevention and other products. Its product sales cover 23 countries and regions around the world. area. Among them, its products such as armpit crutches and walkers have been exported to the United States for ten consecutive years. However, as the international situation changes and market competition intensifies, TURMILE's export market has been affected to a certain extent. It urgently needs to find a suitable market and ecological niche domestically. However, due to years of exporting, there is a lack of development changes in the domestic market and emerging platforms at that time. With the understanding of the trend, the domestic market is almost a brand new market for TURMILE.
Therefore, TURMILE joined hands with Liangpeng & Shengshi to sort out and build the brand in 2018. It has completely upgraded and created everything from top-level design and business model to brand design and brand vision, focusing on the high-quality medical devices that have been exported to the United States for ten years. At the same time, it has entered the two major domestic e-commerce platforms and has become more than 300 domestic tertiary hospitals. It has achieved a brand transformation from a single manufacturing and export to a multi-wheel drive integrating domestic and foreign production and sales.
Design Concept
Every life deserves to be cared for and protected. This is the core concept of TURMILE since its establishment. It has always regarded "care for every piece of health" as its own responsibility, and unswervingly do every detail of the product, so we It extracted the universal values and humanistic care in the TURMILE brand that benefited all people, and at the same time integrated it with the professional and authoritative high-quality products and brand image of TURMILE, and reshaped the brand symbol and brand image of TURMILE.
The graphic creation of the brand logo is composed of hospital, water, king, shield and the letter T, respectively representing the brand connotation that TURMILE has been using professional and authoritative products to care for and protect life for many years, hoping to bring more reliable and professional products to global users and service.
Client
TURMILE
Category
Medical Instruments
Service Content
Brand Strategy
Product Strategy
Brand Design
Brand Vision
Brand Achievements
Successfully stationed in more than 300 tertiary hospitals in China, realizing the brand transformation from a single manufacturing export to a multi-wheel drive integrating domestic and foreign production and sales.
