SEKITOBA
About Project
SEKITOBA is a sub-brand of Japan's Fujitsu. Fujitsu is Japan's number one IT manufacturer, the world's fourth largest IT service company, the world's top five server and PC manufacturers, and was once the world's second largest manufacturer of enterprise hard disk drives (hard disk business in the first quarter of 2009 Transferred to Toshiba Corporation) and the fourth largest mobile hard drive manufacturer, as well as a Fortune 500 company.
In addition, the predecessor of Fujitsu was Furukawa Denko (Furukawa Electric Industrial Co., Ltd., referred to as Furukawa Electric), which was founded by Mr. Furukawa City Hebei in 1875. It is one of the oldest electrical equipment manufacturers in Japan, and Fujitsu has also been expanding its business. In order to adapt to the changing market and economic environment. Therefore, as the Furukawa Electric Company in the 19th century, it has now grown into a sub-brand of the international company Fujitsu. The SEKITOBA team has rich technology and experience in the semiconductor, consumer electronics and home appliance industries, as well as unique R&D and manufacturing advantages.
In 2020, the SEKITOBA team began to enter the Chinese market. At the same time, it joined hands with Liangpeng & Shengshi to carry out brand upgrading. From the brand strategy development direction, development model to product development strategy and brand design, a new upgrade has been carried out, with household appliances as the entry point. , successfully entered the corresponding market segments and completed the brand's advancement in China.
Design Concept
SEKITOBA is translated as Chituma in Japanese. Chituma is the king of horses. It is a symbol of the brand concept of continuous improvement and pursuit of excellence. It is also an extension of the corporate culture of the parent company Fujitsu. . Therefore, we integrated SEKITOBA's brand concept and brand image, and upgraded SEKITOBA's brand symbol and brand image.
Client
SEKITOBA
Category
Household Appliances
Service Content
Brand Strategy
Product Strategy
Brand Design
Brand Vision
Brand Achievements
Completed brand upgrade and successfully entered the Chinese market.
